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Informing Science   Institute
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The academically peer refereed journal Informing Science endeavors to provide an understanding of the complexities in informing clientele. Fields from information systems, library science, journalism in all its forms to education all contribute to this science. These fields, which developed independently and have been researched in separate disciplines, are evolving to form a new transdiscipline, Informing Science

Informing Science publishes articles that provide insights into the nature, function and design of systems that inform clients.  Authors may use epistemologies from engineering, computer science, education, psychology, business, anthropology, and such. The ideal paper will serve to inform fellow researchers, perhaps from other fields, of contributions to this area.

Volume 12
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An Open Letter to the Informing Science Community

T. Grandon Gill, Editor-in-Chief


A Philosophy of Informing Science  
Eli B. Cohen 1-15
Measuring IS System Service Quality with SERVQUAL: Users’ Perceptions of Relative Importance of the Five SERVPERF Dimensions  
Hollis Landrum, Victor Prybutok, Xiaoni Zhang,
and Daniel Peak         
Attitudes and the Digital Divide: Attitude Measurement as Instrument to Predict Internet Usage  
Elisabeth Donat, Roman Brandtweiner, and Johann Kerschbaum


Exhibiting the Effects of the Episodic Buffer on Learning with
Serial and Parallel Presentations of Materials
Eshaa M. Alkhalifa


A Deliberation Theory-Based Approach
to the Management of Usability Guidelines
Fahri Yetim 73-104
The Impact of Inaccurate Color on Customer Retention and CRM  
Kevin R. Parker, Philip S. Nitse, and Albert S.M. Tay 105-122
Overcoming the Challenge of Cooperating with Competitors: Critical Success Factors of Interorganizational Systems Implementation  
Nitza Geri 123-146
The Role of the Client in Informing Science:
To be Informed and to Inform
William F. Birdsall 147-157
Perceptions of E-commerce Web Sites across Two Generations  
Terry J. Smith and Richard Spiers 159-179
The Effect of Engagement and Perceived Course Value
on Deep and Surface Learning Strategies
Kevin S. Floyd, Susan J. Harrington, and Julie Santiago 181-190
Stakeholder Perceptions Regarding eCRM: A Franchise Case Study  
Kelley O’Reilly & David Paper 191-215



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Updated 22 September 2009

Informing Science is published by the Informing Science Institute,
131 Brookhill Court, Santa Rosa, California 95409 USA.

T. Grandon Gill, Editor-in-Chief
University of South Florida
ISSN: 1521-4672

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